Monday, August 31, 2009

Article in W magazine this month on Current/Elliott...we just got 2 of these washes in!

Current/ Elliott's Deadstock collection.
Jean Machines
With Current/Elliott's newest denim line, Deadstock goes live.
By Jessica Iredale Photograph by Patricia Heal
September 2009

Statistics show that the average American owns seven pairs of jeans. Emily Current and Meritt Elliott, the stylists–turned–design duo behind hot denim label Current/Elliott, estimate their individual collections each include between 50 and 75 pairs. And, says Current, “those are just jeans that, you know, we wear.” The rest of their vast arsenals are made up of inspiration pieces and straight-up collectibles, all of which converge in Deadstock, a new addition to the year-old Current/Elliott range.
“Meritt and I are obsessed with flea markets,” says Current, explaining the creative origins of their denim addendum. “Year after year we were staring at people from all over the world hovering over these rigid vintage jeans from the Fifties, Sixties and Seventies that were unworn, with the tags still on.” In the retail industry, such excess inventory is known as deadstock, which, like any good curio, becomes particularly collectible when the original packaging is intact. Thus, in their “homage to the whole collector’s thing,” Current and Elliott cut Deadstock’s 10 styles after classics, including the boot-cut, bell-bottoms and the shrunken jean jacket. All are available in three basic washes—One Wash (dark), Indigo (medium) and the slightly faded True Blue—and are outfitted with retro hang tags and oversize pocket flashers (those tags attached to the right back pocket that instantly telegraph the brand and style). The idea is to evoke an authentic vintage look without the starchy vintage feel. “[Real] deadstock is a little stiff and sometimes not as flattering on the body. We cheated a bit,” says Elliott, referring to the signature supersoft Japanese denim they use.
Reworking old-school styles has proved savvy for the Los Angeles company. Current/Elliott shot to the top of the premium-denim food chain, a category as saturated as Deadstock’s dark blues, after igniting last year’s distressed boyfriend-jeans trend—still going strong, by the way. “That was just one pair of jeans that we had been wearing for years,” says Elliott, who initially bonded with Current over a pair of vintage Levi’s bell-bottoms while they were undergrads at UCLA. “We sort of chuckle now that everyone’s so excited about it.” Still, the California natives have clearly had their finger on the fashion pulse for a while: Before they started designing, they teamed up as a celebrity and editorial styling duo, catering to such clients as Mischa Barton, Emma Roberts and Mandy Moore.
Another star galaxy, this one including Katie Holmes, Drew Barrymore, Rihanna and Gwen Stefani, has championed Current/Elliott from the beginning. And given the pair’s track record, the new offerings are sure to be a hit. While the core collection is prized for its well-worn, faded aesthetic, Deadstock, with its preserved look, is the polar opposite. The designers chalk this up to instinct and a desire to please themselves rather than an attempt to cover the denim waterfront. “Meritt and I were wearing boyfriend jeans every single day, and we kept saying, ‘I want to be a rockabilly. I want to wear dark jeans with saddle shoes,’” says Current. “We don’t have that, and we need that.”
As for the prices, most Deadstock pieces clock in below those of Current/Elliott ($130 to $200, versus $100 to $500)—a happy coincidence, according to the designers. Or, considering the economic crunch, an indicator that their instinct for Deadstock is dead-on.

Saturday, August 29, 2009

New Seven for all mankind arrivals

Supersoft and lightweight sweater from Seven is the perfect fabrication to transition from Summer to Fall.

Petite Dojo from hemming required

Thursday, August 27, 2009

New Dogeared Jewelry

New James Perse

Slub Jersey Contrast Panel in Night Owl

Slub Jersey off shoulder top in Black or Night Owl

Daily Ribbed Tank in White, Night Owl or Ink

Tuesday, August 25, 2009

Sunday, August 23, 2009

New Arrivals this week..

  • William Rast Stella Bootcut in a dark wash
  • Modern Amusement Sweaters, Blazers and a cute vest
  • Ann Ferriday Tops
  • Michael Stars cashmere blend sweaters
  • Michael Stars cotton boyfriend cardigans

Tuesday, August 18, 2009

New Velvet Just arrived...

Zane top $108

West Short Sleeve Top in Forest Slub Jersey $95.00

Clancy Top in Black $64.00

Elio L0ng Sleeve Top in Soy or Galaxy $70.00

Airlina Long Sleeve top in White Slub Jersey $84.00

Our babies

Monday, August 17, 2009

New Current/Elliott

Black Skinny Crops are back in stock.
With flats now and boots in the fall.
To die for.

Magazine collects over 33,000 pairs of denim for a cause

National Geographic Kids magazine officially set a Guinness World record this month for the most items of clothing every collected for recycling. The magazine, which spent over four months connecting with other organizations to collect over 33,088 denim items in total, will display the collection in Washington’s Union Station through August 27th. All of the denim collected will be donated to Cotton Inc.’s Cotton from the Blue to Green denim drive, a program which recycles denim material to develop interior home insulation for U.S. homes damaged by natural disasters. The magazine has announced that all of the denim collected will be able to provide insulating material for over sixty homes throughout the country. As if we needed another reason to love denim.

SOURCES: Baltimore Sun and AdAge.
– Saara Lankarani

Friday, August 14, 2009

James Perse just arrived....

We are blowing out our Sale section!

We need to make room for fall merchandise.
All Sale items are now 70% off!
This includes Sale Denim!
All tees in the trunk are now $10.00 & $20.00

You know how rare this is...bring a friend and get down here!

Gorjana Jewelery...As Seen in Shape Magazine

We have both earrings in stock right now in gold and sterling.

Thursday, August 13, 2009

Adina Reyter Rings

Sterling And 14k Class Ring $165.00Sterling Heart Ring $55.00

Sterling Star Ring $55.00

Friday, August 7, 2009

Staff favorites: Maria's picks

Quite possibley the best boyfriend jean ever!
Current/Elliott slouch crop jeans $228.00
...As seen on Jordana Brewster
James Perse Casual Tee $44.00

Thursday, August 6, 2009

New True Religion

True Religion Black Diamond Disco Billy

Just Arrived...

New Styles of Belts from Linea Pelle, including this one.
...As seen on Lauren Conrad

New Quiksilver Arrivals

Arabesque Shirt in Vintage Lace $78.00
Ensemble Shirt $68.00
Elisa Tank In Black $54.00

Wednesday, August 5, 2009

Tuesday, August 4, 2009

Staff favorites: Kelby's picks

James Perse Contrast Panel top $140.00
Available in white, black & deep

Current/Elliott Skinny Destroyed $216.00 seen on Kate Beckinsale

Gold ring by Skinny $55.00

Monday, August 3, 2009

Twisted Heart Flip Flops

So cute...with crystal hearts.
All sizes back in stock in Black.
Limited sizes available in Silver & Army. $42.00